The matching engine. It ranks and proposes. It never holds a seat at the table.
1 / 12The NIL deal recordProslync
Proslync
The NIL deal record.
One record of the deal · four human sides · prepared August 2026
2 / 12The NIL deal recordProslync
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Post-House NIL
The money moved inside the building. The deal never got a system.
House v. NCAA settlement approved June 2025; forward revenue sharing in effect; back-damages appeals pending. Schools now pay athletes directly, and every third-party deal over $600 must be disclosed for review.
What changed
Schools pay athletes
Revenue sharing puts an athletic department on the paying side for the first time, under a first-year cap of $20.5M per school.
What it demands
Disclosure on a clock
Third-party deals over $600 route through NIL Go review. Disclosure deadlines run in business days, and the school answers for the record.
What is missing
A record of the deal itself
Who owes what, who signed as what role, where clearance stands, and what a dollar's release depends on. Today that lives in email threads and spreadsheets.
Every party in the building got new obligations. Nobody got the operating system for the deal.
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Thesis
One deal record. Four human sides.
A brand, an athlete, an agency, and an AD office all work the same deal. Proslync gives them one record with role-scoped views, so the deal never forks into four private versions of the truth.
Brand HQ
RanksPublishes the brief, ranks the applicants, drafts the terms.
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Athlete
DisclosesAgrees, discloses to the school, delivers the work.
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Agency
Negotiates the termsWorks the offer on the athlete's behalf, on the same record.
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AD office
Inherits the audit trailCertifies the deal and holds the receipt when anyone asks.
Beneath every sideProsMatch
Beneath every sideSocial
Reach and audience data feeding the record. A capability, not a party to the deal.
A person signs off on every step. The software keeps the receipts.
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Illustrative deal
04/ 12
The deal walk · Brand HQ
A brief goes out. The match comes back with its reasons.
lululemon publishes "Court Ready": one launch-week Reel, $12,500, athletic apparel endorsement. ProsMatch ranks 24 candidates against the brief and shows why each one fits.
| Fit | Athlete | Why it fits |
|---|---|---|
| 96 | Kiyan Anthony · Northgate State, guard | Launch-week engagement top decile · 71% audience in-market · no competing apparel deal |
| 89 | DeShawn Rivera · Fairmont A&M, wing | Strong in-market reach · one overlapping footwear deal to check |
| 84 | Cole Vann · Lakeshore Tech, guard | High post rate · audience skews out-of-market |
| 80 | Amara Osei · Northgate State, forward | On-campus reach · lower launch-window availability |
Compensation$12,500
Deliverable1 launch Reel
Requirements4 set by the brand
ShortlistA person picks
The reason line is always shown. A shortlist is never a black box, and the brand manager makes the call.
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Illustrative deal
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The deal walk · Agency
The agency desk: a roster, an offer inbox, one shared record
Kim Sports Group represents Kiyan Anthony under access he granted on his own record. The lululemon offer lands in the desk's inbox, and the negotiation happens on the record the school will inherit.
Access
Athlete-grantedRepresentation is consent recorded on the athlete's file, not an asserted claim. The athlete can see exactly what the desk can do.
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Offer inbox
Accept for review · counter · declineTerms, counters, and deadlines carry on the deal record. Every move is signed by a named person at the desk.
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Commission
A named line from day oneThe agency's share is written into the terms at drafting, not invoiced after the fact. It survives certification because it is on the record the school certifies.
DeskKim Sports Group
NegotiatorSarah Kim
RosterSigned athletes
Deal statesOpen · in talks · signed
No side-channel. The counter the agency sends is the counter the brand, the athlete, and later the school all see.
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Illustrative deal
06/ 12
The deal walk · Athlete
Agreement starts a clock nobody has to remember
Kiyan agrees on July 14 at 4:33 PM. The five-business-day disclosure clock starts on its own, routes the disclosure to the athletic department, and tracks the deliverable to its due date.
| When | What happened | On the record |
|---|---|---|
| Jul 14 · 4:33 PM | Deal agreed | Consent on file; deal moves to signed |
| Jul 14 · 4:33 PM | Disclosure clock started | 5 business days, due Jul 21 end of day |
| Jul 15 | Disclosed to Northgate State | Routed automatically, 6 days early |
| Jul 20 | Launch Reel posted and submitted | Obligation tracked to its Jul 22 due date |
| Jul 21 · 11:15 AM | Brand approved the deliverable | Obligation met; one gate condition done |
Deal states the athlete sees: open, in talks, signed, cleared, funded. The same words every other side sees.
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Illustrative deal
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The deal walk · AD office
A named person certifies. The record proves it later.
The deal reaches the certification queue with its conflict checks and values flags already run. Rachel Davis, compliance officer at Northgate State, certifies on July 16 at 9:42 AM. Her name stays on the record.
Queue
Certification queue6 checks per deal: competitor conflict, category, amount band, disclosure on file, values screen, eligibility.
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Release gate
Two conditionsSchool certified, obligations done. Both met on Jul 21. Posture shown on a preview ledger; processor-dependent movement is deferred.
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The record
8 entries, append-onlyWho signed, as what role, against which rule, and when. A signed export any later edit would break.
Money boundary
Proslync does not hold or move money. It shows payment readiness on a preview ledger and keeps the receipt for every state change. Movement waits on a licensed processor path, built and verified.
When someone asks where a dollar went, the audit trail is already built.
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The engine beneath the sides
ProsMatch: published weights, shown work, no seat at the table
Five weighted domains, re-weighted by who is searching. A local restaurant leans on geography; a national brand leans on audience alignment. Same athletes, different rank order, and the reason line is always visible.
The five domains
Weights shown for a national-brand search. Illustrative of the engine's behavior, not a fixed table.
Audience alignment
34%
Social reach
26%
Athletic exposure
18%
Values fit
12%
Geographic relevance
10%
What it doesRanks, flags, proposes
Every score carries its reasons, readable by the person deciding.
What it never doesApprove anything
Compliance and proof gaps route to a named human, not a green badge.
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Honest state · August 2026
Where the build is
What you can click today, what is staged, and what is deliberately deferred. Statuses come from rendered-screen review, not a green build check.
Live
Desktop demo worlds
The full deal walk on seeded data: Brand HQ, athlete, agency desk, and AD office lenses on one record, with the ProsMatch engine and the preview ledger behind them.
Live
Marketing site
The public face, carrying the four-side custody chain and the money boundary in plain language.
Staged
Mobile
Native shell built with the deepest deal-execution flows; being pointed at the shared backend. Not part of this demo.
Deliberately deferred
Live funds movement, production KYC, and social OAuth wait on vendor decisions, not engineering. The preview ledger exists so the deal walk is honest without claiming a processor we have not wired.
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How it earns
Four rails, deliberately unpriced
The product carries the surfaces for four revenue rails. We have priced none of them for launch; sequencing is the conversation we want with you, not a slide we assert.
| Rail | What it is | State |
|---|---|---|
| Deal-flow take-rate | A fee on cleared deal volume. Scales with liquidity on the record; the largest ceiling. | Unpriced · rails built |
| Institution and agency SaaS | Per-seat subscription for the AD office, the collective portal, and the agency desk. The most predictable first dollar. | Unpriced · surfaces live |
| Fan supporter-pass share | A platform share on fan supporter passes, on top of the athlete daily layer. | Working figure 12% · illustrative |
| NIL Advance spread | Advance a cleared deal before the payor pays. Gated on capital, a financing partner, and a licensing read we name as open. | Concept · gated |
The record is the asset. Each rail is a fee on trust the record has already earned.The facilitator posture is the business model: staying out of money custody is what puts Proslync beside the payment flow every rail depends on.
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Asked by the people who decide
The sharpest objections, answered straight
These came from putting the app in front of the ten buyer chairs in character: the AD, the agency, the investor, the athlete. None asked whether it is built. They asked for proof and liability.
| Objection | Answer |
|---|---|
| Does Proslync hold the money? | No. Payment readiness on a preview ledger; the record keeps the receipt. Processor-dependent movement is deferred until a licensed path is built and verified. |
| Does the AI replace the agency? | No. ProsMatch ranks and proposes; the desk keeps the roster, the negotiation, and a commission line written into terms at drafting. The relationship stays with the person who earned it. |
| Who is liable when the record is wrong? | A named human signs every certification, by design. The platform routes and keeps evidence; it never auto-approves. Liability follows the signature, and the signature is on the record. |
| Is this NCAA or CSC approved? | We claim no approval and no affiliation. The product tracks the disclosure clocks and certification steps the rules require, and keeps the evidence a review would ask for. |
| Just another athlete marketing app? | The athlete surface is one lens of five. Brand HQ, the agency desk, the AD office, and the collective all read the same deal record. That shared record is the product. |
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The ask
What we're asking, and what happens next
You sit on the agency side of this market. That is the lane we built newest, and the one where your read is worth the most to us.
This month
A working session with your desk
Two hours, your agents on the agency lane of the demo worlds. We want the objections that only a working desk can raise.
This fall
A first design-partner agency
One agency running a real roster through the record in a Sep to Oct window, on terms we write together. Their workflow shapes the desk.
Then
The investment conversation
Once the desk session and the partner window are on the calendar, we talk terms with the evidence in front of us rather than projections.
One deal record, four human sides, and a named person signing every step. That is the whole pitch.