One deal record, four human sides, and a named person signing every step. The deck states it; the demo walks it on seeded data.
Cover, then the market with dates on it. House v. NCAA settlement approved June 2025; forward revenue sharing in effect; back-damages appeals pending.
Four human sides on one deal record. ProsMatch and Social sit beneath every side as capabilities, never as a seat at the table.
Brand HQ, the agency desk, the athlete, the AD office. The agency beat runs longest; it is the lane built newest.
Published weights, shown work, proposes only. Then live, staged and deferred, each said as a choice.
Four rails, none priced for launch. Two objections read aloud, the rest left to scan.
One deal walked across all four sides on seeded data. Eight steps, thirty minutes.
The sequenced ask: a working session this month, a design-partner roster in the September to October window, then the investment conversation.
One deal, walked across all four sides on seeded data. Deal states are the shared vocabulary every side reads: open, in talks, signed, cleared, funded. Switching seats is a tab switch. Names and figures are illustrative.
lululemon publishes Court Ready: one launch-week Reel, $12,500, four requirements the brand set. Illustrative names and figures throughout the walk.
ProsMatch ranks 24 candidates against the brief and every score carries its reason line. A person shortlists Kiyan Anthony at 96. The engine proposes; the manager decides.
Kim Sports Group represents Kiyan under access recorded on his own file. The desk's authority is visible on the record and the athlete can revoke it.
Accept for review, counter, or decline, with terms and deadlines carried on the deal record itself. The desk's share is a named line written into the terms at drafting, so it survives certification.
Agreement on July 14 at 4:33 PM starts the five-business-day disclosure clock on its own. Disclosure routes to Northgate State the next day.
The Reel ships July 20 against a July 22 due date and the brand approves it. The athlete sees payment-readiness posture, not a balance.
Rachel Davis certifies July 16 at 9:42 AM and her name stays on the entry. The gate has two conditions, school certified and obligations done, both met July 21. Posture on a preview ledger; processor-dependent movement is deferred.
Eight append-only entries plus a signed export that any later edit would break. That export is what an AD hands to a reviewer.